Mytalk.mobi (Mytalk) is a new "location aware" mobile social networking company headquartered in Reston, Virginia. Emphasizing simplicity, speed and safety and using next generation location based and mobile web network services, Mytalk will allow individuals on their mobile device to view the profiles of and communicate with other registered mytalk members based upon their physical proximity and preferences.
Historically location based services have suffered because of limited location awareness functionality on mobile devices, closed network systems and limited and expensive web access on mobile devices. The marketplace is changing such that in a brief period most mobile devices will have location identifying capability and unlimited and robust web access on mobile devices will be commonplace. (Not unlike what is occurring with text messaging) This provides the “Tipping Point” for adoption of location based services like mytalk that use web based systems in conjunction with location based services and mobile applications to provide an entirely new and greatly enhanced mobile web experience. The natural extension of this adoption will be the geometric rise in location-based advertising on mobile devices providing extremely useful and targeted advertising and promotions to the user.
